It's an interesting way to fill a beer cup, no skill in pouring required. However, filling a beer cup this way creates no head and so the aroma of the beer doesn't get properly released. Mind you, considering the beers being poured in the video are Bud and Bud Light, there's really no aroma (or flavour, for that matter) to be released.
Leave it to Budweiser to come up with an interesting and novel way of pouring their beverages, but doing nothing to improve the bland, watery concoctions they pass off as "beer".
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